What Are Voluntary Benefits?
An easy and cost-effective way to help employees maximize the benefits of an HDHP is to offer supplementary benefits, such as pre-tax savings accounts and voluntary benefits. These benefits provide a way for insured employees to help manage unforeseen health care expenses that would otherwise have to be paid out of pocket. They include:
- Health Savings Accounts (HSAs): HSAs are pre-tax medical savings account that can be funded with employee or employer monies. These funds can be used to pay out-of-pocket health expenses. HSA balances roll over from year to year and can be invested into mutual funds once the minimum requirement is reached.
- Flexible Spending Accounts (FSAs): FSAs are also pre-tax, employee-funded accounts. FSAs are used toward out of pocket health care expenses that are not covered by the insurance plan, but do not roll over each year.
- Health Reimbursement Accounts (HRAs): HRAs are pre-tax accounts, but unlike the other two accounts, they are employer-funded. These funds are used to reimburse employee health expenses.
In addition to pre-tax savings plans, voluntary benefits are insurance products that can fill in coverage gaps and minimize deductible exposure for employees under HDHP plans. Most voluntary benefits are offered by employers but paid for by employees. Some voluntary benefits you might consider offering are:
- Supplemental Health (ex. Accident, Cancer, Hospital)
- Financial Wellness
- Employee Perks (ex. Fond, OneMedical, gym reimbursement)
While options are always a good thing, offering too many can be confusing without an appropriate communication strategy in place. Think of supplementary benefits as a way to round out the overall message of your company’s wellness initiatives.
Communicating HDHPs to Your Employees
Considering that only 7 percent of U.S. workers understand all four basic insurance concepts (premium, deductible, coinsurance, and out-of-pocket maximum), it is crucial that you clearly communicate your benefit offering. Here’s how to engage employees with information on their benefits package:
- Personalize the package. Establish characteristics of common employee demographics covered by each plan so they can identify their best fit.
- Get creative. Use graphics or videos to explain dense insurance concepts. Hold “office hours” to help employees during open enrollment, and even reach out to them directly for 1:1 support.
- Supplement your benefits. Offer and promote savings mechanisms and voluntary products to ensure employees are set up for success.
As you work to shed light on confusing insurance concepts, ask yourself if employees understand your benefits packages. Do they feel good about their selections? Do we talk to them throughout the year about the choices they’ve made?
Ongoing benefits communication is crucial in a landscape where 44 percent of employees do not feel confident about choosing their benefits. But when employees are educated and empowered, your benefits offering can be a valuable tool in retention and engagement—and in the world of modern employee benefits, HDHPs are a key part of the puzzle.
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