If someone’s only interaction with your company brand was the employee handbook, what would their impression be? How would they perceive your company culture and values? On an employee’s first day, new hires experience a similar thought process as they go through onboarding. The employee handbook is HR’s opportunity to excite and engage new hires with all of the details around what makes your company a great place to work.
Considering that many HR practitioners fall into the field, pursuing an HR certification can be a great way to prove expertise in the industry. But is getting certified worth it? And which one should you pursue? Many senior HR professionals have received certification from the major players: the Society for Human Resource Management (SHRM) and the HR Certification Institute (HRCI).
With a one-person HR team, administrative duties often take priority over strategic initiatives, like employee experience, workforce planning, or company culture.